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Information Directors of Development Cannot do Without

Relationships
Know how to focus your cultivation efforts!
The greater the linkage to your organization, the more likely it is that they will support you. Built upon a relationship-building model of development, this instrument will show you how well cultivated your donors are and how closely linked they are to your organization.

Understanding
Know how your donors perceive you.
How do they rate your leadership, their confidence in you, your communication and your giving program? Perception is often stronger than reality. By clarifying their perceptions you will know what to do to bring more reality to their knowledge of your organization.

Entry-level Opportunities
Do you understand why your donors gave to you in the first place?
By knowing what generated their first gift, you will know what entry-level donor opportunities have been the most successful. This will enable you to fine-tune your initial exposure to donor prospects to save you time, effort and money.

Bridging
Has their motivation changed? Why do your donors continue to give?
By understanding why they continue to give you will learn how successful you have been in bridging first-time, casual, or entry-level donors into a rational, committed and sustained relationship.

Profile
Profile your typical donor.
You will know if you are reaching the individuals you want when you read a profile of your typical donor -- gaining a clearer understanding of just who typically responds to your appeals.

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Specifics from a donor survey

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