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Donor Example 1: From an actual donor survey analysis. The majority of your donors (55%) have been giving for less than 2 years. Over 3/4 of your donors have been donating for less than 6 years. It appears as though the time span between "knowing" and "giving" is relatively short for those giving under 6 years. Those who have known about you longer aren't quite as strong in giving. You want to develop focused communications aimed at cultivating a strong relationship by communicating your mission and mission-success to the 75% who have given less than 6 years to insure that you are building a long-term relationship with them. 
Our Analysis shows: How long have they known and given?
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