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Donor Example 1:

From an actual donor survey analysis.

The majority of your donors (55%) have been giving for less than 2 years. Over 3/4 of your donors have been donating for less than 6 years. It appears as though the time span between "knowing" and "giving" is relatively short for those giving under 6 years. Those who have known about you longer aren't quite as strong in giving. You want to develop focused communications aimed at cultivating a strong relationship by communicating your mission and mission-success to the 75% who have given less than 6 years to insure that you are building a long-term relationship with them.






Our Analysis shows:

How long have they known and given?

Years
0-2
3-5
6-8
9+
Known
35%
29%
12%
25%
Given
55%
26%
8%
12%
Difference
+20%
-3%
-4%
-13%

See another Donor example...

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